About the Projects
TuneUp is a concept music streaming platform designed to make music discovery faster, smarter, and more personal from the very first interaction. The goal was to remove the friction users experience when trying to find new music or identify songs they cannot remember clearly.
Role
Product designer, product strategiest
Duration
12 Weeks
Tools
Figma, PhotoShop
Branding
TuneUp
@2025
The Download
TuneUp
@2025
The Problem
New users often feel overwhelmed by large music libraries. Personalization typically takes time, and searching requires exact titles or artist names.
Despite the rise of music streaming services, users still face friction in discovering songs when they don’t know the title or lyrics—personalising their experience without going through long, tedious onboarding, managing their library across playlists, artists, and podcasts in a clear, engaging way.
Solution
TuneUp
@2025
Solution
Design an intuitive app with a multi-step onboarding process to personalise content upfront, a feature to identify songs by listening, humming, or describing lyrics, a clean and flexible "My Library" section, an engaging subscription page with clear benefits and CTA.
Solution
TuneUp
@2025
Solution II
Flexible Song Discovery “Hum or Describe” feature enables users to find songs via humming, voice, or partial lyrics.
Solution
TuneUp
@2025
Solution III
Simplified Content Structure Mood-based categories and a clean library system reduce cognitive load and improve navigation.
The Impact
TuneUp
@2025
The Result
The concept demonstrated how early personalization can reduce discovery friction and improve engagement. The design also established a scalable structure for AI‑driven recommendations and music recognition features.
